Public SaaS Company Reporting Metrics

Explore the only publicly available reporting metrics from some of the world’s most successful public SaaS businesses.

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Key Metrics

Working with our SaaS IPO clients, the KeyBanc Capital Markets® technology group has compiled a comprehensive database of publicly reported SaaS metrics. Topics covered in the report include:

  • Key Operating Metrics Disclosed: A summary comparison of non-GAAP metrics disclosed for each company at the time of IPO versus the most recent annual filing period.
  • Bookings Visibility and Transparency: A summary of SaaS company data looking specifically at how they reveal bookings, with noted changes between transparency and visibility levels between the S-1 and most recent reported annual earnings.
  • Renewals and Retention Rates: A compiled list of retention formula definitions as interpreted by KeyBanc Capital Markets, providing unique insights into the approach to these metrics across SaaS companies.
  • Cohort Analysis: A comprehensive database compiled by KBCM of company-provided cohort analysis outputs from S-1, 424B, and Roadshow filings, providing a representation of Unit Economics.

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This report was not issued by our research department. The information contained in this report has been obtained from sources deemed to be reliable but is not represented to be complete, and it should not be relied upon as such. This report does not purport to be a complete analysis of any security, issuer, or industry and is not an offer or a solicitation of an offer to buy or sell any securities. This report is prepared for general information purposes only.

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