Middle Market Snapshot: Leaders respond to One Big Beautiful Bill Act
New survey data shows confidence, caution, and decisive next moves.
KeyBank’s latest Middle Market Snapshot survey captures how 392 middle market leaders are preparing for and reacting to the One Big Beautiful Bill Act. The findings reveal how companies are balancing optimism and discipline as they use policy clarity to invest, modernize, and position for long-term growth and resilience.
Top Insights
Download the KeyBank Middle Market Snapshot survey
We’re seeing a real shift in how the middle market approaches policy. Leaders are connecting the dots early, translating new rules into strategy before the ink dries.
Ken Gavrity, President, KeyBank Commercial
With a deep understanding of the dynamics shaping middle market businesses, KeyBank helps leaders navigate change and pursue growth with confidence. Our relationship-first approach and broad access to debt and equity capital ensure we can deliver the right solutions at the right time. As the economy evolves, we remain focused on one constant — our clients’ success, today and for the long term.
To learn more about how KeyBank can help you reach your goals, visit key.com/commercial.
KeyBank Member FDIC
“KeyBank Middle Market Snapshot Survey,” September 18 – October 8, 2025. KeyBank’s Middle Market Snapshot survey asked more than 300 owners and executives of businesses with $25 million to $1 billion in annual revenue about their familiarity and understanding of the One Big Beautiful Bill Act (OBBBA).
This is for general information purposes only and does not consider the specific investment objectives, financial situation, and particular needs of any individual person or entity. Information included was prepared based on survey respondents’ answers, information from business leaders considered to be reliable, and an express disclaimer of warranty, express or implied, as to such information’s accuracy or completeness. KeyBank does not provide legal advice.